The briefing
Most people likely only think of Uber for ordering rides and food, but the company wants to change this perception by expanding into a full-service travel app. The brand has announced it is partnering with Expedia for a wide variety of vacation-related services, including hotel reservations and general concierge services. The expansion is part of Uber’s effort to become an “everything app.” The biggest change is that users can now book hotels directly on the Uber app without having to go…