Source-linked briefing Business

Coinbase Reshapes Organization, Replacing Managers With Player‑Coaches

Coinbase Reshapes Organization, Replacing Managers With Player‑Coaches

Coinbase detailed a restructuring that goes beyond a 14% staff reduction, emphasizing a shift to “player‑coach” roles and a flatter organization. CEO Brian Armstrong said the overhaul aims to fundamentally change how the company operates and improve efficiency.

Original headline

Coinbase didn't just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down