Source-linked briefing Business

De Beers Cuts Prices and Drops 25 Elite Buyers

De Beers Cuts Prices and Drops 25 Elite Buyers

The Northern Miner reports that De Beers has reduced official diamond prices at its latest sale and removed 25 elite buyers from its roster. The shift is presented as an effort to steer more stones toward the company’s strongest customers.

Original headline

De Beers cuts diamond prices, axes 25 elite buyers