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India Scraps 12-Minute-Per-Hour Ad Cap for TV Channels

India Scraps 12-Minute-Per-Hour Ad Cap for TV Channels

The Indian government has removed the rule limiting television advertisements to 12 minutes per hour, according to the Times of India. The move could expand ad inventory for broadcasters and reshape the balance between programming and commercials.

Original headline

Govt scraps 12-minute ad cap for TV channel