The briefing
Capturing attention — the first job of advertising — has never been so difficult. With consumers distracted by alerts, texts, posts, emails and likes — not to mention the constant churn of daily life — it’s little wonder that more advertisers are breaking tradition and experimenting at a dizzying pace. In just the past few months, Netflix granted a marketing partner permission to put its well-known ad character into one of its series in a cameo , and Zoom tapped a prominent news influencer to…