Source-linked briefing Politics

Ardern-Era Strategist Explains Media Choices and Silence in New Book

Ardern-Era Strategist Explains Media Choices and Silence in New Book

A new book by the strategist behind New Zealand’s “Team of 5 Million” messaging reflects on key communication choices during Jacinda Ardern’s tenure. It discusses decisions around appearances involving broadcaster Mike Hosking and remaining publicly restrained as online hostility intensified.

Original headline

Behind Jacinda Ardern's Hosking decision and why she stayed silent as hate grew